DIGITALISASI UMKM MELALUI E-COMMERCE SEBAGAI PENINGKATAN PENDAPATAN NASIONAL
DOI:
https://doi.org/10.54964/manajemen.v7i2.250Keywords:
Digitalisation, E-Commerce, MSMEsAbstract
Currently, the era of the digital economy has become a momentum for businessmen to compete in creating innovative and sustainable business strategies. Advances in digital technology have also had a significant impact on various aspects of the global economy, one of the units that contribute to national income is Micro, Small, and Medium Enterprises (MSMEs). nowadays, the number of MSMEs that have gone digital is still around 12% of the total MSMEs in Indonesia. This research method uses qualitative methods, through investigation, description, and explanation of the quality or importance of digitizing MSMEs through e-commerce on national income which cannot be explained, measured, and described through a quantitative approach. The results of this study indicate that the digitization of MSMEs has a significant influence on increasing national income.
References
Aji, R. (2016). DIGITALISASI, ERA TANTANGAN MEDIA (Analisis Kritis Kesiapan Fakultas Dakwah Dan Komunikasi Menyongsong Era Digital). Islamic Communication Journal, 1(1), 43–54. https://doi.org/10.21580/icj.2016.1.1.1245
EH boyatzis, Richard; Mckee, A. (2019). Journal E-Commerce. Journal of Chemical Information and Modeling, 53(9), 18–38.
Hamzah, M. (n.d.). Pengaruh Perkembangan Usaha Mikro , Kecil , dan Menengah Terhadap Pendapatan Nasional Pada Sektor UMKM di Indonesia. 127–135.
Lucyantoro, B., & Rachmansyah, M. (2018). Penerapan Strategi Digital Marketing, Teori Antrian Terhadap Tingkat Kepuasan Pelanggan (Studi Kasus di MyBCA Ciputra World Surabaya). Jurnal Ekonomika ’45, 5(1), 39–40.
Mustofa. (2020). Digitalisasi Koleksi Karya Sastra Balai Pustaka sebagai Upaya Pelayanan di Era Digital Natives. JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi Dan Komunikasi Kepustakawanan, 8(2), 60. https://doi.org/10.20473/jpua.v8i2.2018.60-67
Sa’ad, W. N. (2017). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Sentra Industri Keripik Pisang Bandarlampung Ditinjau Dari Etika Bisnis Islam (Studi pada Sentra Industri Keripik Pisang di Kota Bandarlampung). Skripsi, 1–97.
Undang-Undang Republik Indonesia Nomor 20 Tahun. (2008). Undang-Undang Republik Indonesia Nomor 20 Tahun 2008. 1.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Yuli Setiawan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
