AGUSTINUS HERINAMA, A.; SETIAWAN, Y. . PENGARUH VIRAL MARKETING, EXPERIENTIAL MARKETING, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PRODUK MIXUE ICE CREAM & TEA PADA GEN Z . Jurnal Manajemen, [S. l.], v. 10, n. 1, p. 18–30, 2024. DOI: 10.54964/manajemen.v10i1.449. Disponível em: https://ojs.jekobis.org/index.php/manajemen/article/view/449. Acesso em: 16 apr. 2026.