1.
Putri Andriani M, Ety Nurhayaty. PENGARUH BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH PADA E-COMMERCE TIKTOKSHOP DI KOTA BOGOR. JMU [Internet]. 2026 Aug. 30 [cited 2026 Sep. 1];12(1):42-51. Available from: https://ojs.jekobis.org/index.php/manajemen/article/view/760