Jurnal Manajemen

PENGARUH RELASI, LAYANAN JASA, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN MERCHANT DALAM PENGGUNAAN MESIN EDC DI PT. VISIONET DATA INTERNASIONAL CABANG BEKASI

Vickri Idharudin — 2025-08-15

This study aims to analyze the influence of Relationships, Service Quality, and Corporate Image on merchant satisfaction in using EDC machines at PT. Visionet Data Internasional, Bekasi Branch. This research employs a quantitative approach, with a survey of a total population of 250 merchants, with 100 samples distributed to merchants using the company's EDC machines. The sampling method used in this study is Purposive sampling, with IBM SPSS (Statistical Product and Service Solutions) as the testing tool. The results show that the variables of Relationships, Service Quality, and Corporate Image have an F value of 25.950, which is greater than the F table value. This indicates that these three independent variables collectively have a significant positive effect on merchant satisfaction. The Relationship variable has a t-value of 3.457, which is greater than the t-table value; Service Quality has a t-value of 3.998, which is greater than the t-table value; and Corporate Image has a t-value of 2.192, which is greater than the t-table value. The conclusion of the t-test shows that the variables of Relationships, Service Quality, and Corporate Image have a partial influence on the satisfaction of merchants using EDC machines from PT. Visionet Data Internasional.

PENGARUH BEBAN KERJA, KOMUNIKASI DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PT. TIRTA VARIA INTIPRATAMA

Shony Hardianto — 2025-08-15

This study aims to analyze the effect of workload, communication, and work culture on employee performance with work motivation as an intervening variable at PT. Tirta Varia Intipratama. Employee performance is a crucial aspect in achieving company goals, where factors such as workload, communication, and work culture can affect the level of employee motivation and productivity. The research method used is a quantitative approach with path analysis techniques. Data were collected by distributing questionnaires to employees of PT. Tirta Varia Intipratama. The results of the study indicate that workload, communication, and work culture have a significant effect on work motivation. In addition, work motivation is proven to be an intervening variable that strengthens the relationship between these factors and employee performance. These findings provide implications for company management to pay more attention to workload balance, improve effective communication, and build a positive work culture in order to improve employee motivation and performance.

Pengaruh Brand Image,Personal Branding Endorser Dan Customer Experience Terhadap Minat Beli Bolosego Di Toko Camilan Cibubur

Dena Rishawa — 2025-08-15

This study aims to determine the influence of Brand Image, Endorser Personal Branding, and Customer Experience on purchase intention of bolosego product at Toko Camilan Cibubur. The study was conducted quantitatively with 40 respondents, using non – probability sampling techniques and multiple linear analysis using SPSS 26.

The results showed that all three variables simultaneously influenced purchase intention. However partially, only Customer Experience had a significant effect, while Brand Image and Endorser Personal Branding did not. The coefficient of determination of 22,8% indicates that purchase intention is explained by these variables, while 78,2% is influenced by other factors outside this study.

Keywords: : Brand Image,Personal Branding Endorser,Customer Experience

DICCIO BUSINESS FRAMEWORK SEBAGAI STRATEGI PERTUMBUHAN UMKM (USAHA MIKRO, KECIL DAN MENENGAH) DI INDONESIA

Deni — 2025-08-15

MSMEs in Indonesia play an essential role in the economy but still face challenges in terms of growth and competitiveness. This research discusses the implementation of the DICCIO Business Framework for the development of MSMEs in Indonesia. DICCIO's business framework includes four main pillars: digital marketing, cause collaboration, influencer marketing, and omnichannel marketing. The research objective is to analyze the framework's effectiveness in improving the growth and competitiveness of MSMEs. The research method used is qualitative to obtain an in-depth understanding of the framework's application. Data analysis is done descriptively, and secondary data is obtained from relevant agencies such as BPS, BI, and the Ministry of Cooperatives and SMEs. The study shows that the DICCIO Business Framework can help MSMEs develop effective Digital Marketing strategies. Implementing digital and influencer marketing has increased MSMEs' visibility and market reach. Meanwhile, cause-collaboration and omnichannel marketing can increase consumer trust and sales. In conclusion, the DICCIO Business Framework is an effective strategy to drive the growth and competitiveness of MSMEs in the digital era. This framework can be recommended to be implemented by MSMEs in Indonesia.

The Influence of Organisational Culture and Job Training on Employee Performance at the Population and Civil Registration Sub-Department of the Central Jakarta Administrative City

Rachel Darmajadi — 2025-08-15

Human resources are key in organisations, especially government organisations, it is influenced by organisational culture and job training on employee performance. This study aims to determine whether organisational culture and job training have a significant effect on employee performance partially or simultaneously. This study uses a quantitative method where the data collected is then processed using the SPSS version 25 application to analyse the results of the questionnaire and measure all existing variables with several tests, including validity test, reliability test, classical assumption test, normality test, multicollinearity test, heteroscedasticity test, and hypothesis testing using multiple linear regression, determination test (R²), f test and t test. The results of the coefficient of determination (R²) use an R square value of 0.156, it can be concluded that organisational culture (X1) and job training (X2) simultaneously affect the employee performance variable (Y) by 15.6%. From the results of the f test and t test calculations, it can be seen that all organisational culture and job training variables simultaneously have a positive and significant effect on employee performance with a Sig value. 0.034 <0.05, and for the value of fcount is 3.688> ftabel is 3.23.

THE EFFECT OF WORK LIFE BALANCE AND WORKLOAD ON EMPLOYEE PERFORMANCE IN THE POPULATION AND CIVIL REGISTRATION OFFICE OF THE CENTRAL JAKARTA ADMINISTRATIVE CITY

Zhulia Choirun Nisa — 2025-08-15

Human resources are a crucial component influencing the success of an institution, particularly government institutions. This study aims to analyse the impact of work-life balance and work load on employee performance at the Population and Civil Registration Office of the Jakarta Central Administrative City. Employees face dynamic workloads, making work-life balance a significant challenge. The method used is quantitative with a descriptive approach. Data collection techniques included observation, interviews, and the distribution of questionnaires to 43 respondents using a saturated sampling method. Data processing was conducted using SPSS version 26, with a series of statistical tests including: validity tests, reliability tests, classical assumption tests, multicollinearity tests, heteroskedasticity tests, hypothesis tests (t-test and F-test), multiple linear regression tests, and determination coefficient tests (partial and simultaneous). The test results showed that all instruments were valid and reliable. The variables Work-Life Balance and Workload each had a significant partial effect on Employee Performance with a t-value of 3.842 > t-table 1.684 and a Sig. value < 0.05. Meanwhile, the simultaneous test yielded an F-calculated value of 12.382 > F-table 3.23 with Sig. 0.000, meaning that both variables together have a significant effect on Employee Performance. The simultaneous coefficient of determination (R²) of 0.382 indicates that 38.2% of the variation in performance is explained by the two independent variables.

Keywords: Human Resources, Work-Life Balance, Workload, Employee Performance