PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN: STUDI KASUS PADA PT. INSIGHT INVESTMENTS MANAGEMENT DARI BIDANG SOSIAL, EKONOMI, DAN LINGKUNGAN
DOI:
https://doi.org/10.54964/manajemenusni.v12i1.773Keywords:
Corporate Social Responsibility, Citra Perusahaan, bidang sosial, bidang ekonomi, bidang lingkunganAbstract
ABSTRACT
This study aims to analyze the effect of Corporate Social Responsibility (CSR) implementation in the social, economic, and environmental fields on the corporate image of PT Insight Investments Management. This study employs a quantitative approach with a causal research design. The data were collected through questionnaires distributed to 100 respondents who have an association with or have interacted with PT Insight Investments Management and are familiar with the CSR programs implemented by the company. The variables were measured using a Likert scale, while the data were analyzed using multiple linear regression with partial testing through the t-test and simultaneous testing through the F-test. The results show that CSR in the social field has a positive and significant effect on corporate image. CSR in the economic field also has a positive and significant effect on corporate image, as does CSR in the environmental field. Simultaneously, CSR in the social, economic, and environmental fields has a positive and significant effect on corporate image. These findings indicate that integrated and sustainable CSR implementation can serve as an important strategy for building corporate image, reputation, and stakeholder trust, particularly in the financial services industry, which is based on trust.
Keywords: Corporate Social Responsibility, Corporate Image, Social Field, Economic Field, Environmental Field.
References
References
Amri, R., & Rachmawati, N. (2024). CSR dan reputasi perusahaan: Antara kepedulian sosial dan strategi keberlanjutan. Jurnal Manajemen Kontemporer Indonesia, 12(1), 88–99.
Amri Alieffatul, I. I. (2024). Literature review: Analisis manfaat penerapan Corporate Social Responsibility (CSR) terhadap citra perusahaan pertambangan. Journal of Management and Innovation Entrepreneurship (JMIE).
Anggraini, C. (2020). Pengaruh implementasi CSR terhadap persepsi stakeholder. Jurnal LISKI, 6(2), 116–124.
Ardani, N. K. S., & Mahyuni, L. (2020). Implementasi CSR berbasis nilai Tri Hita Karana dalam meningkatkan citra perusahaan. Jurnal Manajemen dan Bisnis, 7(2), 101–110.
Aryawan, M., Rahyuda, K., & Ekawati, N. W. (2017). Pengaruh Corporate Social Responsibility terhadap citra perusahaan. Jurnal Ilmiah Manajemen dan Bisnis, 2(1), 45–54.
Carroll. (2021). Corporate Social Responsibility: Perspectives on the CSR construct’s development and future.
Darmawan, G. (2018). Analisis pengaruh pelaksanaan CSR terhadap peningkatan laba dan reputasi perusahaan. Jurnal Akuntansi dan Manajemen, 9(3), 210–219.
Damayanty Syamsul, T. (2023). Metode penelitian kuantitatif: Teori dan penerapannya.
Giovanni, R. (2020). Microeconomic theory in a static environment. ScienceDirect.
Insight Investments Management. (n.d.). Programs.
Keller, K. L., & Kotler, P. (2009). Manajemen pemasaran (Edisi 13, Jilid 1).
Kholis, A. (2020). Corporate Social Responsibility.
Lee, P. K. N. (2005). Corporate social responsibility: Doing the most good for your company and your cause.
Lelisari Siregar, R. I. (2013). Penerapan ketentuan Corporate Social Responsibility (CSR) pada perusahaan swasta.
Lestari, S. (2021). Dimensi citra perusahaan dalam perspektif manajemen pemasaran. Jurnal Ekonomi dan Bisnis.
Maf’ulla, A. A., & Rachmawati, I. I. (2024). Literature review: Analisis manfaat penerapan Corporate Social Responsibility (CSR) terhadap citra perusahaan pertambangan. Journal of Management and Innovation Entrepreneurship (JMIE), 1(2), 62–75. DOI: 10.59407/jmie.v1i2.313.
Massora, A., & Widyanti, I. (2021). Pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan pelanggan serta implikasinya terhadap loyalitas pelanggan PT Bank Syariah Mandiri Cabang Thamrin Jakarta. Jurnal Manajemen FE-UB, 9(1), 20–38.
Miska Irani, T. (2018). Kajian teoretis tentang hubungan kualitas layanan dan citra perusahaan. Jurnal Manajemen, 4(1).
Nur, A. (2008). Corporate Social Responsibility dalam perspektif UU Nomor 40 Tahun 2007 tentang Perseroan Terbatas.
Prabandari, S. P. (2022). An analysis of the effect of the social dimensions of CSR on corporate image: A study on Taman Nivea Family Care of PT Beiersdorf Indonesia. Journal of Public Administration Studies, 7(1), 8–14.
Setiani, T., & Andini, R. A. Q. (2023). Pengaruh rasio solvabilitas dan aktivitas perusahaan terhadap rasio profitabilitas perusahaan pada subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2020–2023. Jurnal Akuntansi, 18(2), 68–81.
Siadar, M. (2020). Citra perusahaan dan loyalitas konsumen di era digital. Jurnal Ekonomi dan Bisnis Indonesia.
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D.
Suroya, A. R., & Lestari, M. T. (2020). Pengaruh persepsi konsumen terhadap citra perusahaan Garuda Indonesia pasca munculnya vlog Rius Vernandes. Jurnal e-Proceeding of Management, 7(2), 47.
Vargas-Merino, J. A., & Rios-Lama, C. A. (2023). The interplay of Corporate Social Responsibility (CSR) and Sustainable Development Goals (SDGs): An overview of relevant literature on CSR’s and SDGs. IBIMA Publishing.
Wibisono, Y. (2007). Membedah konsep & aplikasi CSR: Corporate Social Responsibility.
World Business Council for Sustainable Development. (n.d.). The World Business Council for Sustainable Development.
Younas, A. (2024). Review of Corporate Social Responsibility dimensions. International Journal of Research and Innovation in Social Science, VIII(I).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Widya Ayu Lestari
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
